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Originality rejects the norm in search of something better. It’s part of the Fender heritage, and it lives on in the Fender American Original Series. These “best-of-the-decade” versions of Fender's most iconic instruments are updated to be even more playable for the modern musician.
All feature a lacquer finish, period correct neck shapes and pickups, vintage tall frets and a 9.5” radius for easy playability.
It may be hard to imagine now, but Fender guitars were incredibly futuristic at one time.
In 1951, when Fender unveiled the Telecaster for the first time, many said it would never sell.
That same year, the Precision Bass introduced frets, electification and a strange double-cutaway body to what had always been a stand-up, fretless instrument.
Three years later, when the Stratocaster came out, its three-pickup design was considered to be wild.
Nobody at the time could see how these instruments would change the world. Yet here we are, decades later, and there's still nothing better than those original designs.
So, Fender curated the best parts - like the luscious lacquer finishes, the maple neck on the '56 Strat or the unmistakable pickups of the '52 Tele - and combined them to make a greatest hits version of each instrument. The revolution may have started in 1951, but it's still going strong today.
When you stop changing, you start dying.
So, the '60s were marked by an evolution of the instruments that made Fender a household name, including the addition of rosewood fingerboards and fatter-sounding pickups.
The decade also marked the rise of the Jazzmaster and the introduction of the Jaguar, thanks in part to the popularity of Surf music. With their offset body shapes and unmistabably warm tone, they were markedly different than anything else out there.
The changes of the decade were subtle, but they also came with major breakthroughs, many of which were included in creating the best-of-the-60s American Original instruments, from the gray bobbin Jazzmaster pickups to the mid-60s C-shaped neck, which has become one of the most popular neck shapes of all time.
Inspired by so many decades ago, but the evolution continues.